![]() Like Dynamite, Butter is a celebration of contemporary pop culture infused with a bouncy, retro vibe. The music video is directed by Yong Seok Choi of Lumpens who have worked with BTS since their debut in 2013 with No More Dream, the director of photography is Nam Hyunwoo of MOTHER (a Seoul based content creative Agency) and responsible for the main choreography for the music video and performances is Son Sung Deuk. The song was recorded at Dogg Bounce (Pdogg’s studio in South Korea) and Larry and George Studios (New York, USA). Vocal production is by Jenna Andrews and Stephen Kirk, while vocal arrangement is by Pdogg. It is written by Jenna Andrews (who is also credited on Dynamite), Alex Bilowitz, Sebastian Garcia, Rob Grimaldi, Stephen Kirk, Ron Perry (the chairman of Columbia Records) and RM. Ooh (do the boogie, like) Side step, right-left, to my beat / High like the moon, rock with me, baby / Know that I got that heat / Let me show you ’cause talk is cheap / Side step, right-left, to my beat / Get it, let it roll,” they sing in the chorus.Butter is BTS’ second English language single, following their 2020 smash hit Dynamite. Ooh, when I look in the mirror / I’ll melt your heart into two / I got that superstar glow, so “After about 50 rewrites in total, we got the version that everyone knows and loves.” With great ideas firing off left and right, the team worked around the clock across multiple time zones, striving for perfection… and, eventually, they found it. Then, we added in all the references to Michael Jackson and Usher and Justin Timberlake and things like that to make it so that it would appeal to Gen Z and older audiences.” At that point, we started sending it back and forth with the boys and RM had all these great ideas for the rap. ![]() ![]() “That was the moment we knew we had something special-from there, we followed the idea and did around 20 different rewrites until we really got into the zone. “That made me think ‘Smooth like butter, like a criminal undercover,’” Andrews says. With that collaborative spirit in the air, the Golden Ticket idea came one day when Ron suggested that the song have a fun feel a la Michael Jackson’s “Smooth Criminal.” They really appreciated all of our notes and we really appreciated theirs, it was just good synergy.” That’s what’s so nice about working with BTS-they’re so open, and I love that. Everybody was really good about it, it was an amazing combination of people. “We would log onto Zoom sessions and try to come up with the perfect lyrics for the song-it was really amazing to be able to push and challenge each other to come up with the best thing we possibly could. “A lot of what you hear on the track now was what it was in the original demo, but we knew we wanted to get the lyrics dialed in just right,” Andrews says. “I heard the hook and was like ‘This is it!’ We showed it to Ron Perry and he totally agreed.”įrom there, the team knew they were onto something, but they wanted to hone in the lyrical ideas to make sure that it was the strongest song it could be… when you’re working with a group like BTS, you want nothing shy of the best. “Rob sent me the song and I immediately was like, ‘This would be amazing for BTS!’” Andrews explains. So, when she got a new song idea in her inbox from Rob Grimaldi, her brain instantly lit up with ideas. Originally connecting with BTS as the vocal producer on their first English song, “Dynamite”-which held a lot of the same records “Butter” broke-Andrews had become uber-familiar with the style and vibe of the K-Pop icons. Yet, the massively successful single had humble origins, as one of its writers, Jenna Andrews, explains to American Songwriter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |